Your camp registration numbers for this summer are NOT final yet.

There are families who looked at your website and went quiet. Returning families who got your spring email but haven't clicked. Families on the fence who just need the right message at the right moment.

You know some of those spots could still be filled. You just don't have months to figure it out.

Most marketing advice assumes you're planning in October. This was built for the director who's planning in April, 5-7 weeks before the season starts, with a full plate and a real deadline.

Four sessions. One hour each. One per week.

A small group of directors, all in the same window. Every session ends with something finished and ready to use before we meet again.              

Session 1 — The Re-Enrolment Push                                                          

Your warmest prospects are the families who already love your camp. We build the outreach message to bring them back and write the email together, in the session. 

Session 2 — Where You're Losing Families 

We look at your inquiry-to-registration trail together. Where are families going quiet? We find the two or three gaps, pick the most important one, and leave with a plan.      

Session 3 — New Families and the Registration Decision

What actually gets a curious family to commit? We look at what's working for others in the group, and you build the message for the families who haven't said yes yet.             

Session 4 — What Goes Out This Week 

A working session on whatever's most pressing. If something urgent has come up, we bring it here. You leave with something ready to send.

Every session includes fill-in-the-blank templates. You're not doing homework. You're building things in the room that you use before we meet again.                                  

The peer learning in a small cohort often produces as many ideas as the sessions themselves. Directors in the same position, comparing notes, seeing what's working at other camps. That's part of what you're paying for. 

 What's included:

• Four live group sessions on Zoom, one per week across April
• Fill-in-the-blank templates for re-enrollment, new family outreach, and registration follow-up
• A word-of-mouth prompt your families, community, and staff can use right now to help fill your camp
• Access to session recordings 
• Email support between sessions

Who this is for:

Camp directors heading into the season with spots still to fill. You don't need a marketing background. You need four hours and the willingness to do the work while you're in the room.                                                                                                              
  
If you've been meaning to get serious about enrolment but kept running out of time, this is the four weeks where that changes.                     

Our guarantee: 

Show up to all four sessions. If you don't think it was worth what you paid, reach out and I'll give you your money back. No questions.

The sessions are built around deliverables you finish and send. If the work isn't there, the refund is.                                                                                                                           

How it works: 

The cohort is small. Once it's full, registration closes.
  
Add to cart to secure your spot. You'll receive a welcome email within one business day with the session dates, the Zoom link, and a short intake form, so the first session starts where you actually are.                                                                                           

*Also available:                        
Camp Marketing for Directors Who'd Rather Be at Camp (12 month marketing masterclass) includes everything here plus 16 more sessions through May 2027. 

That's 20 sessions for $697 —  about $35 per session instead of $74.

If you're already thinking past this summer, the year-long program is the better value. Same start date. 

Same cohort. You just stay in the room.