Camp Marketing Relief - One Year Masterclass

Twenty sessions. The full marketing calendar. Built around the reality that marketing is not why you got into this.

There's a real window right now to improve this summer's enrollment. It's worth using.

But the work that changes next October, and next January, and the spring after that? That starts in September, when camp is over and you can finally think.

Every year, most camp directors come out of summer with good intentions and no time to act on them. October turns into November. November turns into January. And by February, enrollment season is already underway, and you're building the plane while flying it again.

This program is what changes that pattern.

It starts the same week as the Last-Minute Marketing Masterclass.

You get everything in that program. Then, when summer ends, the group picks back up and you build the routine that makes next year different.

Phase 1 — Fill the Camp (April–May)

Four live group sessions, one per week. Re-enrollment outreach, new family messaging, word-of-mouth with your staff, last-minute registration push. Every session ends with templates you can send before we meet again.

Session 4.5 — Set Up Your Summer Capture (45 minutes, year-long cohort only)

Before the summer break, the year-long group meets for one final 45-minute working session. Not enrollment. Not marketing. Setup.

Most directors arrive in September wishing they had more to work with. Better photos. A real testimonial. A sense of what families actually thought. This session makes sure you're not starting from scratch in the fall.

We cover four things:

• Family survey. A short end-of-summer survey that captures satisfaction scores and testimonials in the same send. You leave with it drafted and ready to go out on closing day.
• Photo and video shot list. The specific moments and scenes that actually convert in marketing. Not a general “take good photos” reminder — a list your photographer or senior staff can carry and check off.
• Testimonial triggers. When to ask, how to ask, and what you’re looking for. The families who are most likely to give you a quote that matters are easiest to reach in the last week of camp. We set up the ask before you’re busy.
• Staff debrief questions. Three or four questions for your end-of-season staff survey that surface what families said, what campers talked about, and what moments stood out. That’s the raw material your fall marketing runs on.

45 minutes. Everything is built in the session. You go into summer with a plan instead of good intentions.

Summer Break

No sessions. You run your camp. The group picks back up in September — and you’ll have actual assets to work with when it does.

Phase 2 — Learn and Reset (September–October)

Two sessions after camp closes. What worked, what didn’t, and what you’re changing. This is where next year’s registration story starts — when the summer is still fresh and you can actually do something with what you learned.

Phase 3 — Build the Rhythm (November 2026–May 2027)

Sessions every two weeks through to the end of May 2027. A marketing calendar you can follow without reinventing it every season. Parent communication that builds trust before families have ever met you. A referral approach your families will actually use.

Consistent, low-pressure forward motion — built around what’s actually happening at your camp right now, not a generic playbook.

The group continues through Phase 3. Directors who’ve been working together since April are sharing what’s working in real time. That peer intelligence is part of the value.

What’s Included

• Four spring sessions (weekly, April–May) on this summer’s enrollment
• Two fall sessions (September–October) on your debrief and planning
• Sessions every two weeks, November 2026 through May 2027
• Fill-in-the-blank templates throughout
• A marketing calendar framework you keep after the program ends
• Access to session recordings
• Email support between sessions
• Enrollment money-back guarantee (details below)

Who This Is For

Directors who want this summer sorted and next year already in motion. You don’t need to have a marketing plan. You need to show up every two weeks and do one thing at a time.

If you’ve been saying “I really need to get serious about enrollment” for a couple of years, this is what that actually looks like in practice.

Past Participants Say...

I am able to leave every call with something else to try. The assignments are not just for show — they can be applied instantly and have a measurable impact.

~Past participant, Go Camp Pro marketing cohort

The Guarantee

If you don’t register more campers next season than you did this one, I’ll give you your money back.

That’s a real offer. I’m betting alongside you that more kids get to camp. If the work doesn’t move your enrollment, you don’t pay for it.

How It Works

The cohort is small. Once it’s full, registration closes.

Add to cart to secure your spot. You’ll receive a welcome email within one business day with the session dates, the Zoom link, and a short intake form so the first session starts where you actually are.

Want to Start Smaller?

The Last-Minute Marketing Masterclass is four sessions, April–May, focused entirely on this summer. $297 USD.

If you’re not sure about the full year yet, start there.

The Value Comparison

The Last Minute Marketing Masterclass is 4 sessions for $347 — about $74 per session. Camp Marketing Year is 20 sessions for $797 — about $38 per session. Same start date, same cohort. If you already know you want more than just this summer, the math makes the decision easy.